Leadership Team

Zahi Mimassi



Reward Strategies & Talent Management

30+ years in human capital line management and consulting

Master in International Business Administration

Profile Overview

Zahi is the founder of Phoenix Consulting Middle East. He is a seasoned management and human resources professional with a career spanning over 20 years of combined line management and human resources consulting experience. He has built an unrivalled expertise in the MENA region with a proven track record during his tenure with both Aon Hewitt and Hay Group in the capacity of Partner and Area General Manager. Zahi’s solid experience lies in scoping major interventions as well as designing and managing the delivery of integrated solutions to both the public and private sectors.

Seniora El-Hage

Managing Partner - UK & MENA

Head of Consulting

Talent Management, Psychometric Assessment, Leadership & Development, Project Management

20+ years in Management & Human Capital Consulting

BA in International Business Management

Profile Overview

Seniora is the Head of Talent Management and a well-versed Management Consultant with fundamental experience in Human Capital Consulting. Starting off her consulting career at Deloitte, she has engaged in a wide range of projects with emphasis on different service lines including Human Capital and has further pursued her specialization in Talent Management. Seniora is certified with a wide range of Psychometric Assessments and has gained solid experience in analyzing organizations’ needs, designing high-end solutions in assessment frameworks, and customizing approaches to meet clients’ requirements in various countries and cultures in the MENA region. Seniora currently oversees Phoenix Consulting’s operations and simultaneously develops business opportunities.

Mundhir Al Barwani

Co-Founder, Phoenix Consulting Oman

Managing Partner - Oman

Recruitment & Employee Industrial Relations

30+ years in human capital line management

Bachelor of Engineering in Civil Engineering

Profile Overview

Mundhir is the co-founder of Phoenix Consulting Oman and the Director of its Muscat office. He has spent over 25 years as the Human Resources Director of Petroleum Development Oman, the largest land-based Oil & Gas Company in Oman with 6,000 staff and 30,000 contractors. As Director of Human Resources and an integral member of the Managing Directors’ Committee (MDC), he developed the Human Resources function with particular focus on improving the Employee Value Proposition for staff, resolving industrial relation issues, as well developing and implementing strategies for creating job opportunities.

Feras Banna

Managing Partner - Phoenix Academy

Head of Phoenix Academy

Professional Development Facilitator, Coach and Mentor

20+ years in Learning & Development and Consulting

Master in International Business Administration, Bachelor in Physics

Profile Overview

Feras is a Professional Development Facilitator, Coach, and Mentor; he specializes in the design and delivery of training programs, specifically those targeting the leadership and interpersonal traits of employees. His core area of expertise lies in reinforcing behaviors and talent development. His pragmatic training methodology, active learning and coaching approaches, are based on real life case studies from his regional experience in different industries (especially during his tenure with Chevron) across all organizations’ levels up to the executive team, their strategic and leadership programs. Feras is currently Hogan Assessments’ Lead Trainer in the MENA region. Feras has also worked on an Assessment Center project for the Saudi government, assessing Deputy Ministers level candidates.

Hicham Badawi

Managing Partner – Egypt

Human Resources Consulting

Strategic HR Management

27+ HR Management, Consultancy, People Assessment, Learning and Developing Strategies, and Business Development

Masters in Executive Coaching, Management Learning & Development, Human Resources Management Diploma

Profile Overview

Hisham El Badawy has amassed over 25 years of professional experience in HR, with his expertise rooted in Strategic HR Management, Consultancy, People Assessment, Learning and Developing Strategies, and Business Development. El Badawy has contributed his extensive experience and know-how to countless organizations including: The Ministry of Foreign Affairs, EBI Bank, AIB Bank, Philips, DHL, Dubai Islamic Bank, UAE, LEO Pharmaceutical, Bank Audi, STC-Saudi Arabia, Abdi Ibrahim Pharmaceutical-Turkey, Britannia UK, Vodafone, Orange, Etisalat, GlaxoSmithKline, Nestlé Waters, Coca-Cola, MI Bank, National Bank of Egypt., Bank Misr and Credit Agricole Bank.

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